My dear friends Ellie and Aurelien had the courage to purchase some forgotten land in Napa to pursue their dreams. They planted vines, and developed a business around excess capacity utilization (custom crush), while also providing a home for their new brand of wines, ElevenEleven. I worked with them on all of the initial branding, packaging, sales and marketing. It is a special place with exceptional wines. If you get a chance, it is a must visit!